Ad stuff lives here. Interesting, entertaining and awesome stuff are renting. Year-round Yes.
Camp Yes
Budweiser - The Vinyl Record Print Ad (you can play)
This is some interesting stuff from Africa - an ad agency in Brazil - and Will.I.Am.
Draw Something taught us something.
It showed the world how fast something can catch on. How incredibly fast a fun app can capture the hearts and minds of the masses. 50 Million downloads in 50 days. That’s literally unheard of, and yet, who is still playing it now?
Draw Something taught us that people come for the entertainment, but they won’t stay unless they are offered something. Some sort of value, or convenience; something worth pursuing. Because at the end of the day, playing pictionary with your fingers can only be entertaining for so long. Omgpop, who created Draw Something, did not capitalize on the number of eyes they attracted. They revelled in the fact that so many people were interested, but did not think about innovating fluidly. I now store my Draw Something app on the last scroll page on my iPhone, with about 8 games that are postponed- my friends not participating or adding in for a while. “Nudge” them into playing?
Zynga, one of the world’s largest online game corporations, bought Omgpop and it’s baby for approx. 180 million in March 2012. Partly because of the hype and awareness it’s garnered, but mostly because of the millions of users it boasts. Right now, however, the game is cold, irrelevant, and people have stopped talking about it. Stopped sharing their pictures as much. People come for the fun, but they stay for the content. If you cannot offer something substantial, people won’t remain interested. If you do not innovate on the fly, you’ll be stored on the last scroll page of smartphones, tablets and screens everywhere. We’ll see what Draw Something rolls out next; hopefully it’s something sustainable and valuable for the millions of people who now host it on their personal devices.
Interactive Pet Food Dispensing Billboard. Foursquare enabled.
Truly some smart thinking. I want to make stuff like this happen.
Powerhouse Solar Cell Inspired by Leaf Biomimicry
A team of scientists headed up by Princeton University has achieved a whopping 47 percent increase in electricity generation from flexible plastic solar cells, simply by texturing the surface to mimic the wrinkles of a typical leaf.
Full Story: Cleantechnica
via emergentfutures:
